Shoppers Drug Mart gives customers Optimum cards,which allow customers to take advantage of additional discounts on certain products and to be notified of special,customer-only sales.In addition,customers can accrue points each time they present their cards.These points can be used to purchase goods.Shoppers is using a:

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Shoppers Drug Mart's Optimum card program is a continuity program because it encourages repeat business by offering rewards for ongoing purchases, such as discounts and points that can be redeemed for goods.

Shoppers Drug Mart Gives Customers Optimum Cards,which Allow Customers to Take