Which of the following promotional activities would best exemplify the new role of public relations?
A) use of Shaquille O'Neal as a spokesperson for Pepsi
B) initiation of a contest to find a new spokesperson for a brand
C) donation of money to support a local children's soccer team
D) sponsorship of a marathon
Correct Answer:
Verified
Q13: Which of the following is NOT a
Q14: Marketing public relations (MPR)are activities designed to
Q15: Which of the following is NOT one
Q16: For many companies,the PR function is moving
Q17: Marketing public relations activities are less likely
Q19: Public relations often attempts to influence government
Q20: Organizational newsletters,notices on intranet resources,mail/e-mail,and annual reports
Q21: Esso ran an ad campaign that addressed
Q22: Which of the following is an advantage
Q23: Cause-related marketing refers to:
A) all advertising designed
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