When companies establish a worthy cause themselves rather than working with an existing organization it is called:

Question

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When companies create their own social or environmental cause and market it to their customers, it is called cause-related marketing. This approach allows companies to build goodwill with consumers while also promoting their brand and generating sales. Advocacy advertising involves promoting a specific viewpoint on a topic or issue, while publicity refers to media coverage obtained through various PR strategies. Advertorial marketing is a type of advertising that is designed to look and feel like editorial content, but is actually paid advertising.

When Companies Establish a Worthy Cause Themselves Rather Than Working