A discount or deal that is offered to a retailer or wholesaler to encourage them to stock,promote,or display a manufacturer's product is known as:

Question

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A trade allowance is a discount or deal offered to a retailer or wholesaler to encourage them to stock, promote, or display a manufacturer's product. Push money is typically a commission paid to a salesperson for selling a particular product or reaching a sales target. Merchandising support refers to various promotional materials provided by a manufacturer to help the retailer promote and display the product. A spiff is a small incentive, often cash, offered to a salesperson or retailer for selling a specific product or reaching a sales target. However, none of these options fully fit the description given in the question except for trade allowance.

A Discount or Deal That Is Offered to a Retailer