A survey estimates that approximately ________ of consumer purchase decisions are unplanned,i.e.made in the store.

Question

Quizplus · Accepted Answer

Research and surveys in the field of consumer behavior have found that a significant portion of purchase decisions are made impulsively in the store. It is estimated that up to 55% of consumer purchase decisions are unplanned, highlighting the importance of in-store marketing and product placement strategies.

A Survey Estimates That Approximately ________ of Consumer Purchase Decisions