A(n)_______ is an important promotional tool because it can help an advertiser obtain more in-store merchandising of products.

Question

Quizplus · Accepted Answer

A point-of-purchase display is specifically designed to attract attention to a particular product at the point where it is purchased. Its purpose is to persuade buyers to make an impulse purchase, increase product visibility and awareness, and ultimately drive sales. Creating a visually appealing point-of-purchase display can convince the retailer to give more prominent shelf space to the product, leading to increased sales.

A(n)_______ Is an Important Promotional Tool Because It Can Help