_____ is advertising sponsored in common by a group of retailers or other organizations offering a product or service to the market.

Question

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Horizontal cooperative advertising is when a group of retailers or other organizations come together to advertise a product or service that they all offer. The aim is to increase the overall visibility and appeal of the product/service through shared promotion. Vertical cooperative advertising is similar, but involves different organizations along the supply chain coming together to promote a product/service. Indirect advertising refers to advertising that does not directly promote a product/service, but rather promotes a brand image or idea associated with the product/service. Dyadic communication refers to communication between two individuals, and is not related to advertising.

_____ Is Advertising Sponsored in Common by a Group of Retailers