When a brand moves to the _________ stage of the product life cycle,advertising is primarily a reminder to keep consumers aware of the brand.Consumer sales promotions such as coupons,price-offs,premiums,and bonus packs may be needed periodically to maintain consumer loyalty,attract new users,and protect against competition.
A. growth stage
B. maturity stage
C. decline stage
D. early decline stage
Correct Answer:
Verified
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