How has the view of sales promotions changed during the past decades?

Question

Quizplus · Accepted Answer

Sales promotions have become more important for organizations to enhance their brand image and increase customer loyalty in recent years. Many companies now consider sales promotions as an essential part of their branding strategies.

Answer: B
 Marketers now develop sales promotion tactics before developing their overall marketing strategy. This approach ensures that sales promotions are aligned with the organization's marketing strategy and goals.

Answer: C
 Sales promotions are still an effective tool for creating brand image and generating sales. However, they should be used in conjunction with other marketing tactics such as advertising, content marketing, and social media marketing.

Answer: D
 This statement is incorrect. The view of sales promotions has changed significantly over the past few decades, and marketers now have a better understanding of how to use them effectively.

How Has the View of Sales Promotions Changed During the Past