______ is defined as a direct inducement that offers an extra value or incentive for the product to the sales force distributors or to ultimate consumer with the primary objective of creating an immediate sale.

Question

Quizplus · Accepted Answer

The definition given in the question matches with the concept of sales promotion, which is a short-term marketing technique to increase sales and create an immediate response from the target audience by offering incentives or extra value to the sales force, distributors, or ultimate consumers. Brand advertising is a long-term strategy to build brand awareness and perception, while direct marketing involves personalized communication with the target audience through various channels. Promotional allowance refers to the financial incentives given by manufacturers to retailers for promoting their products.

______ Is Defined as a Direct Inducement That Offers an Extra