Which of the following statements does NOT describe an aspect or characteristic of sales promotion?
A) One reason for the decrease in sales promotion is the power shift from manufacturers to retailers.
B) A sales promotion is an acceleration tool designed to speed up the selling process.
C) Sales promotion can be targeted to different parties in the marketing channel.
D) Sales promotions now account for more of marketer's promotional budget than media advertising.
Correct Answer:
Verified
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