One problem resulting from the overuse of sales promotion is a decrease in:

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Overuse of sales promotion can lead to a decrease in brand equity. When a brand relies too heavily on promotions to drive sales, consumers may begin to perceive the brand as low-value or lower quality, and may only purchase the product when it is on promotion, rather than for the brand's inherent qualities. This can be detrimental to a brand's long-term success and sustainability. The other options (A, B, D) do not accurately reflect the negative impact of overusing sales promotion.

One Problem Resulting from the Overuse of Sales Promotion Is