The sales promotion tool that critics contend is most guilty of detracting from brand equity and at the same time being detrimental to a brand franchise is:

Question

Quizplus · Accepted Answer

Trade promotions, such as price discounts, BOGO offers, and trade allowances, can drive short-term sales but can also erode brand equity by encouraging consumers to purchase based on price rather than brand loyalty. They can also damage long-term brand equity by creating expectations of low prices and reducing the perceived value of the brand.

The Sales Promotion Tool That Critics Contend Is Most Guilty