Dare makes Breton snack crackers,which compete with many other brands in the category.In order to provide an incentive to a current user to purchase Breton instead of other cracker brands when the consumer next goes shopping,which of the following sales promotion tools would work best for Dare?

Question

Quizplus · Accepted Answer

In-pack coupons for any variety of Breton crackers would work best as they provide a direct incentive for the current user to purchase Breton instead of other cracker brands. In-store sampling may attract new customers, but it does not provide a direct incentive for the current user to switch brands. High value checkout coupons may be effective, but they are not specific to Breton crackers and may not be enough to entice the consumer to switch brands. Sponsorship of the local Easter parade is not a sales promotion tool that would directly influence a consumer's purchasing behavior.

Dare Makes Breton Snack Crackers,which Compete with Many Other Brands