_____ is generally considered the most effective method for generating trial of a new product.

Question

Quizplus · Accepted Answer

Sampling is the most effective method for generating trial of a new product as it allows consumers to try the product before committing to a purchase. It gives them a chance to experience the product and, if satisfied, they are more likely to become regular buyers. Couponing, a rebate award, and a bonus pack may also be effective in generating trial, but they do not give the consumer the same level of experience as sampling.

_____ Is Generally Considered the Most Effective Method for Generating