Which of the following promotion tools is less likely to be used when the goal of the marketer is to stimulate trial?
A) Sampling
B) Loyalty programs
C) Instant coupons
D) Mail-in refunds and rebates
Correct Answer:
Verified
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Q90: An effective premium is one that:
A) distracts
Q91: Which of the following is NOT an
Q92: Consumers must pay the manufacturer's out-of-pocket costs
Q93: An in/on package coupon that is redeemable
Q95: Perhaps the most successful in-package _ in
Q96: A package of Gillette Sensor razor blades
Q97: The most popular method for distributing coupons
Q98: Which of the following statements about the
Q99: When calculating the costs of a couponing
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