Which of the following promotion tools is less likely to be used when the goal of the marker is to build brand equity?

Question

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Price-off deals focus on short-term sales and may lead to customers thinking less of the brand's quality and value. Building brand equity requires a focus on long-term brand perceptions and associations. Self-liquidating premiums, sweepstakes, and loyalty programs can all contribute to building brand equity through positive associations and customer loyalty.

Which of the Following Promotion Tools Is Less Likely to Be