Perhaps the most successful in-package _____ in Canada in 2001 was a General Mills giveaway of six CD-ROM computer games.

Question

Quizplus · Accepted Answer

The term "in-package" suggests that the giveaway was a type of bonus or incentive included with the purchase of a General Mills product. Of the options given, only "premium" fits this description. Coupons are typically separate from the package, while contests require additional participation beyond the purchase itself. Bonus packs, while similar to premiums, typically involve extra product rather than a separate item like a CD-ROM game. Therefore, the best choice is B) premium.

Perhaps the Most Successful In-Package _____ in Canada in 2001