Which of the following statements about the use of premiums as a sales promotion tool is true?

Question

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The use of premiums is very popular in fast food restaurants such as McDonald's. For example, offering a toy with a kid's meal is a common premium offer.

Note: B is incorrect as premiums can be subject to restrictions from industry and government agencies. C is incorrect as redemption rates for mail-in premium offers are generally low. D is incorrect as mail-in premiums offer delayed reinforcement as the purchaser must wait for the item to be shipped to them after redemption.

Which of the Following Statements About the Use of Premiums