Which of the following would be the best example of a premium offer that contributes to consumer-franchise building efforts for a brand?
A) A free tube of Colgate toothpaste in a box of Life cereal
B) A pack of baseball cards in a box of Cheerios cereal
C) A free sport bottle with the purchase of a four-pack of Gatorade
D) A dish towel in a box of Tide laundry detergent
Correct Answer:
Verified
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A) offer consumers an extra amount
Q119: With a _,consumers compete for prizes and/or
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