Which of the following sales promotion techniques is impacted negatively by the presence of professionals or hobbyists who take advantage of the promotion without making a purchase?

Question

Quizplus · Accepted Answer

Contests and sweepstakes are particularly vulnerable to being exploited by professionals or hobbyists who participate in the promotion without any intention of making a purchase. These individuals often enter contests and sweepstakes with the sole aim of winning prizes, not supporting the brand or product being promoted.

Which of the Following Sales Promotion Techniques Is Impacted Negatively