People tend to speed past outdoor ads,so the most effective messages will be limited to an impactful visual and a few words.This is a function of:

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People tend to drive or walk past outdoor ads quickly, which limits the amount of time they have to process the message. Therefore, the most effective outdoor ads typically have a prominent visual and concise messaging that can be quickly processed by viewers. This is an example of short processing time.

People Tend to Speed Past Outdoor Ads,so the Most Effective