Research indicates that a(n)______ greatest strength lies in maintaining existing loyalty of current customers who see the product they consume actually being used in a realistic situation.
A) movie theatre ad's
B) product placement's
C) transit shelter's
D) in-flight ad's

Question

Quizplus · Accepted Answer

Product placements are most effective in maintaining the loyalty of current customers as they see the product being used in a realistic situation within a TV show or movie. This creates a relatable experience for the customer and reinforces their belief in the product. Movie theatre ads, transit shelters, and in-flight ads are not as effective in maintaining existing loyalty as they are mostly geared towards creating awareness and attracting new customers.

Research Indicates That A(n)______ Greatest Strength Lies in Maintaining Existing