New Balance's marketing research has shown that there are a large number of serious runners living in the western region of Canada.These individuals would be willing to pay over $100 for a pair of running shoes.To reach this market the best media option would probably be:
A) regional editions of general interest magazines such as Time or Maclean's
B) the sports section of national newspapers such as The Globe & Mail
C) regional editions of general sports magazines such as Sports Illustrated
D) regional editions of specialty magazines such as Runner's World

Question

Quizplus · Accepted Answer

Regional editions of specialty magazines such as Runner's World would be the best media option as it reaches the target market of serious runners who are willing to spend over $100 on a pair of running shoes. This type of magazine would likely have articles and advertisements focused specifically on running and would therefore be more appealing to this demographic.

New Balance's Marketing Research Has Shown That There Are a Large