Selectivity,reproduction quality,creative flexibility,and prestige are all potential advantages of which advertising medium?
A) Place-based media
B) Magazines
C) Local radio
D) Billboards

Question

Quizplus · Accepted Answer

Magazines offer selectivity by targeting specific audiences through their content, have high reproduction quality due to their glossy paper and high-quality printing, offer creative flexibility as advertisers can customize their ads to fit the magazine's format and audience, and can provide prestige through association with well-known magazine titles. Place-based media, local radio, and billboards may not offer all these advantages.

Selectivity,reproduction Quality,creative Flexibility,and Prestige Are All Potential Advantages of Which