A company hired a celebrity to be a spokesperson for the company and developed a print advertising campaign featuring the celebrity.In the interim,it was discovered that the celebrity was involved in embarrassing behaviour.The company immediately dismissed him as a spokesperson.However,this spokesperson could cause serious embarrassment to the company if the organization had already negotiated with several magazines to run these ads.Which characteristic of magazines would be the major source of the problem?

Question

Quizplus · Accepted Answer

The long lead time characteristic of magazines means that ads are scheduled and placed well in advance of publication. This means that if the celebrity spokesperson was dismissed after the ads had already been negotiated and placed, the company would not be able to easily pull the ads from the upcoming issues of the magazines, resulting in potential embarrassment for the company.

A Company Hired a Celebrity to Be a Spokesperson for the Company