Traditionally,newspaper advertising space has been sold by the:
A) open rate structure
B) absolute cost method
C) agate line
D) cost per thousand (CPM)
Correct Answer:
Verified
Q73: The purpose of NADbank is to:
A) make
Q74: Because of the medium's ability to turn
Q75: When newspapers offer discounts,they are using a(n)_
Q76: The _ is a market outside of
Q77: The Globe & Mail and The National
Q79: Which of the following does NOT describe
Q80: Linn's Stamp News is a newspaper written
Q81: Most _ reach broad and very diverse
Q82: An advertiser might use an island ad
Q83: Most consumers rely heavily on _ not
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