All non-network television advertising done by a national advertiser is known as _____ advertising.
A) up-front
B) spot
C) local
D) regional
Correct Answer:
Verified
Q15: With _,advertisers assume responsibility for the production
Q16: The proliferation of specialty channels has influenced
Q17: When a national advertiser runs a commercial
Q18: In the early days of television,the production
Q19: The traditional approach to sponsorship,with corporations being
Q21: Which of the following statements about program
Q22: Television can offer advertisers selective coverage of
Q23: _ is defined as one percent of
Q24: _ are the various time periods or
Q25: Daytime TV generally attracts:
A) children
B) women
C) young
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