Companies prefer sponsorship arrangements for buying advertising time because sponsorship:
A) allows companies to capitalize on the prestige of a high-quality program
B) is relatively inexpensive
C) means the advertiser can run more commercials per hour since time regulations do not apply
D) broadens advertising reach, saves money, and reaches a more aggregated market when compared to buying national spots
Correct Answer:
Verified
Q5: _ is the term used for local
Q6: A network assembles a series of _
Q7: Which of the following statements about spot
Q8: Which of the following is NOT a
Q9: The reason for a company using _
Q11: CFTO in Toronto and CFCF in Montreal
Q12: _ are individuals who act as salespersons
Q13: The pendulum that took viewers away from
Q14: Most national advertisers:
A) use only network advertising
B)
Q15: With _,advertisers assume responsibility for the production
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