Since firms that advertise during prime time must pay premium rates,this daypart tends to be dominated by:

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Since prime time slots are expensive, they are dominated by large national advertisers who have the budget to pay premium rates. Government sponsored causes may also advertise during prime time, but they are not as dominant as large national advertisers. Late news and other network promotions are usually shown after prime time, and spot advertising purchased at the last minute is generally not common during prime time due to the high costs.

Since Firms That Advertise During Prime Time Must Pay Premium