A toy company runs commercials for its products on the Sponge Bob Square Pants show on Saturday mornings because Saturday morning TV caters to kids.This is an example of how _____ is possible through television.
A) geographic diversity
B) selectivity
C) product exclusivity
D) creativity

Question

Quizplus · Accepted Answer

The situation described in the question is an example of selectivity, which refers to the ability of television to target specific audiences based on demographic information such as age, gender, and location. In this case, the toy company is able to target children because they are more likely to watch Saturday morning TV, and by specifically choosing to advertise on Sponge Bob Square Pants, the company can further target children who are fans of this particular show.

A Toy Company Runs Commercials for Its Products on the Sponge