Which of the following statements about the length of television commercials is true?
A) Commercials have become longer as the demand for broadcast time has dwindled.
B) Commercial length is increasing and 60-second spots will become dominant by the end of the decade.
C) Commercials became shorter because advertisers turned to shorter spots as a way of controlling their media costs.
D) Fifteen-second commercials account for over half of the ads seen on network television.

Question

Quizplus · Accepted Answer

Commercials became shorter because advertisers turned to shorter spots as a way of controlling their media costs. With more advertising options available, advertisers have turned to shorter commercials as a way to cut costs while still getting their message out.

Which of the Following Statements About the Length of Television