A study by Forrester Research suggests that TV watchers watch ___ percent of their viewing from prerecorded programming and skip about ____ percent of the ads.

Question

Quizplus · Accepted Answer

The study by Forrester Research suggests that TV watchers watch 60% of their viewing from prerecorded programming and skip about 90% of the ads. Option A is incorrect as it suggests that only 10% of viewing is from prerecorded programming, which is not supported by the study. Similarly, option B suggests that viewers skip 50% of the ads, which is lower than what the study suggests. Option C suggests that viewers skip only 50% of the ads, which is again lower than what the study suggests. Therefore, the most accurate answer is option D.

A Study by Forrester Research Suggests That TV Watchers Watch