An advertiser has a limited budget and wants to reach a well-defined target audience in a local market area.Which of the following would you recommend?

Question

Quizplus · Accepted Answer

Since the advertiser has a limited budget and wants to reach a well-defined target audience in a local market area, the best option would be to go for local radio. It is more cost-effective than network television or network radio, and it can reach a specific audience in a local market area. Superstations are also not recommended as they are national networks and may not specifically reach the advertiser's target audience in a local market area.

An Advertiser Has a Limited Budget and Wants to Reach