Which of the following is a limitation of television as a media choice?
A) Scheduling flexibility
B) Frequency
C) Cost efficiency
D) Selective exposure

Question

Quizplus · Accepted Answer

Selective exposure is a limitation of television as a media choice because viewers can easily change the channel or mute the sound to avoid advertisements or programs that they are not interested in. This makes it difficult for advertisers to reach their target audience effectively. Scheduling flexibility, frequency, and cost efficiency are not limitations of television as a media choice.

Which of the Following Is a Limitation of Television as a Media