Media buyers might choose to live with a relatively high degree of waste coverage because:
A) it best supports a flighting media schedule
B) the media employed are likely to be the most effective means of message delivery available
C) it allows for more specific targeting
D) repetition is the most effective method for pioneering advertising

Question

Quizplus · Accepted Answer

Media buyers might choose to live with a relatively high degree of waste coverage because the media employed are likely to be the most effective means of message delivery available. In other words, even though a significant percentage of the target audience may not receive the message, the media channels used have a high potential to reach those who are most likely to respond. This approach prioritizes efficiency over precision targeting.

Media Buyers Might Choose to Live with a Relatively High