Rolex's use of high quality product photography and celebrities wearing their watches is a form of:

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Rolex's use of high quality product photography and celebrities wearing their watches is a form of product symbolism, which is a marketing technique that uses a product's characteristics to appeal to consumers' emotions and values. By associating their brand with luxury and success through their use of celebrities and high-quality images, Rolex is able to promote their watches as status symbols and increase their perceived value to consumers.

Rolex's Use of High Quality Product Photography and Celebrities Wearing