_____ advertising is targeted at individuals who buy or influence the purchase of industrial goods or services for their companies.

Question

Quizplus · Accepted Answer

Business-to-business advertising, also known as B2B advertising, is directed towards individuals who are purchasing or influencing the purchasing of industrial goods or services for their companies. This type of advertising differs from retail advertising, which is targeted toward individual consumers, and direct-response advertising, which is focused on generating an immediate response from the customer. Professional advertising is a more general term that could refer to any advertising aimed at professionals, whereas B2B specifically targets business purchasers.

_____ Advertising Is Targeted at Individuals Who Buy or Influence