The Bradford Exchange is a company that sells collectible plates.If you order one plate from the company,you will receive multiple mailings each month announcing new issues and encouraging you to place your order.Given this information,which promotional element do you think The Bradford Exchange depends upon most heavily?
A) Advertising
B) Sale promotion
C) Direct marketing
D) Public relations
Correct Answer:
Verified
Q40: _ is nonpersonal communication neither directly paid
Q41: The increased usage of relationship marketing is
Q42: The _ is the framework for developing,implementing,and
Q43: Because of the perceived objectivity of the
Q44: A marketing plan usually includes:
A) a corporate
Q46: _ is the process of creating,maintaining,and enhancing
Q47: Which of the following statements about direct
Q48: When an organization systematically plans and distributes
Q49: _ is the management function that evaluates
Q50: Promotional management can best be described as:
A)
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