In the 1990s,companies saw __________ as a way to coordinate and manage their marketing communication programs to ensure customers received a consistent message about the company and/or its brands.

Question

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Integrated marketing communications (IMC) is the practice of coordinating and managing various forms of marketing communications, such as advertising, sales promotions, public relations, and direct marketing, to ensure that customers receive a consistent and coordinated message about the company and/or its brands. IMC emerged in the 1990s as a response to the growing fragmentation of media and the increasing complexity of the marketing environment. By adopting an IMC approach, companies can leverage their marketing resources more effectively, improve their communications with customers, and enhance their overall marketing performance.

In the 1990s,companies Saw __________ as a Way to Coordinate