Kim Rossister,brand manager at GM,plans for a new communication campaign and intends to consider all the potential ways of reaching her target audience and presenting her brand in a favourable manner.Kim believes this approach can help develop an efficient and effective communication campaign.This approach is best described as:

Question

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The approach of considering all the potential ways of reaching the target audience and presenting the brand in a favourable manner is best described as the audience contact perspective. This perspective focuses on identifying and utilizing various methods of communication to make contacts with the target audience. It aims to create as many opportunities as possible to reach and engage with the target audience and maximize the impact of the communication campaign.

Kim Rossister,brand Manager at GM,plans for a New Communication Campaign