Based on the Nielsen ratings, the local CBS affiliate claims its 11:00 PM newscast reaches 41% of the viewing audience in the area. In a survey of 100 viewers, 36% indicated that they watch the late evening news on this local CBS station. What is the sample proportion?
A) 0.41
B) 0.36%
C) 0.41%
D) 0.36

Question

Quizplus · Accepted Answer

The sample proportion is the percentage of viewers in the survey who watch the local CBS station's late evening news. In the survey, 36 out of 100 viewers indicated that they watch the news on this station. Therefore, the sample proportion is 36/100 = 0.36 or 36%. Option D is the only choice that represents the sample proportion. Options A and C refer to the claimed reach of the newscast according to Nielsen ratings, and option B expresses a percentage rather than a proportion.

Based on the Nielsen Ratings, the Local CBS Affiliate Claims