In the Celtex case study,Leo Garcia,President of the synthetic chemical division,regularly fails to sell his products to and through the consumer products division.This is because:
A)there is a market-based alternative to his products that are cheaper.
B)Celtex has a faulty organizational structure that regularly cheats Garcia.
C)the head of the consumer products division does not understand the difference between price and value.
D)Garcia produces inferior products.

Question

Quizplus · Accepted Answer

The passage indicates that Garcia fails to sell his products to and through the consumer products division. This could be due to a number of reasons, but the passage specifically mentions that there is a market-based alternative to his products that are cheaper. This suggests that Garcia's products may not be competitive enough in terms of price, and therefore, the consumer products division may be choosing to use the cheaper alternative instead.

In the Celtex Case Study,Leo Garcia,President of the Synthetic Chemical