When employees are offered incentives to find new customers,but the aggregate economy is so weak (in recession)that the firm loses consumers,then the incentive plan:

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The incentive plan suffers from the problems of external risks that employees cannot overcome, namely the weak aggregate economy and loss of consumers. Adjusting the plan or adhering to it no matter what will not solve the underlying issue of external factors affecting customer retention. Diminishing reservation utility may also be a factor, but it is not the main issue in this scenario.

When Employees Are Offered Incentives to Find New Customers,but the Aggregate