Bundling of complements to create value strategically usually leads to lower prices for the consumer,????______.
A)greater volume sold,and lower profits
B)less volume sold,and lower profits
C)greater volume sold,and greater profits
D)less volume sold,and greater profits

Question

Quizplus · Accepted Answer

When complements are bundled to create value, it attracts more customers to purchase the product or service. This results in a greater volume sold, which can increase profits. Lower prices can also attract price-sensitive consumers who may not have purchased the products or services otherwise. Therefore, the correct choice is C, greater volume sold and greater profits.

Bundling of Complements to Create Value Strategically Usually Leads to Lower