Successful invention and innovation in the marketplace
A)can create value and are easy to capture.
B)cannot create value and are difficult to capture.
C)can create value but are often difficult to capture.
D)are not important to most company strategies.

Question

Quizplus · Accepted Answer

Successful invention and innovation can create value for a company through new product development or process improvements. However, capturing that value through patents, trade secrets, or other means can be difficult. This is because competitors may be able to quickly replicate the innovation or find alternative solutions. Therefore, creating and capturing value through invention and innovation requires strategic planning and execution.

Successful Invention and Innovation in the Marketplace