Duds is a new laundry detergent trying to break into the market.What might be its big problem?
A)The cost it incurs in getting all its employees insured
B)Entry costs in terms of getting shelf space in the retail stores
C)Its employment policy
D)Its outsourcing policy

Question

Quizplus · Accepted Answer

The biggest problem for a new laundry detergent trying to break into the market is typically the entry costs associated with getting shelf space in retail stores. Established brands usually have preferred relationships with these stores and may have contracts that make it difficult for new products to get similar exposure. This can limit the visibility of a new product and inhibit its growth. The other options mentioned (A, C, and D) may also be challenges for a new company, but are generally not as significant as the barriers to entry created by established brands and their relationships with retailers.

Duds Is a New Laundry Detergent Trying to Break into the Market.What