A good public relations program:
A) Manages the firm's public image and its relationship with the public.
B) Is separate from the company's public affairs program to avoid conflicts of interest.
C) Should be primarily reactive, responding to issues as they arise.
D) Is necessary only for highly vulnerable companies.

Question

Quizplus · Accepted Answer

A good public relations program manages the firm's public image and its relationship with the public. It involves proactive communication strategies and activities to create a favorable perception of the company, its products, and services among the public, media, and other stakeholders. It is an ongoing effort that requires continuous monitoring and evaluation to ensure that the company's reputation is maintained and enhanced. Public relations is an essential function for all companies, regardless of their vulnerability or industry.

A Good Public Relations Program