Consumers make less rational choices when they have accurate information about a product.

Question

Quizplus · Accepted Answer

When consumers have accurate information about a product, they are able to make more informed and rational choices. This is because they have a clearer understanding of the product's features, benefits, and drawbacks, and can evaluate whether it meets their needs and preferences. In contrast, when consumers are misinformed or lack information, they may rely on heuristics or other cognitive shortcuts that can lead to less rational decision making.

Consumers Make Less Rational Choices When They Have Accurate Information