When companies develop a reputation for environmental excellence,and they produce and deliver products and services designed to attract environmentally aware customers,this is called:

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This is known as brand differentiation, where a company sets itself apart from its competition by emphasizing its commitment to environmental sustainability, which appeals to customers who prioritize eco-friendliness. This can lead to increased customer loyalty and a better reputation, which can translate into increased profits.

When Companies Develop a Reputation for Environmental Excellence,and They Produce